2. Media Outsourcing
Ever see those late night or daytime commercials on TV that are done poorly? We bet they were done in house. Like the above, you should consider outsourcing any media that has to do with your business unless you yourself are a media business.
A few media items to outsource include:
- Commercials and all video media.
- Radio and all audio media.
- Photography of products, office, staff, etc.
- Digital media such as slideshows, banners, e-books, etc.
After all, why spend all the money to get your commercial, pamphlet, etc out there if the item itself is lackluster?