1. Marketing
Unless you are a marketing firm, you should definitely consider outsourcing your marketing if you are in want of new clients. Outside agencies specialize in advertising, promotions, as well as many other marketing tasks. Trying to perform these functions yourself rarely works, as does assigning them to staff with little experience. Everyone in your business may also be too close to it to think objectively. This is why getting an outside perspective is invaluable. They know how to market because that is all they do. Be sure to choose a marketing firm with experience in your industry as well as target areas. They will already know the field and may even have detailed data regarding what works and does not.